For this project, I focused on creating an out of home campaign for the Hinge dating app. The campaign's primary goal was to empower users to embrace their authentic selves, encouraging them to be "unhinged" and unapologetically true to who they are. By promoting genuine connections, the campaign emphasized that Hinge is a platform where individuals can drop the facade and feel comfortable expressing their real personalities. The messaging and visuals were designed to break the mold of traditional dating app expectations, fostering an environment where uniqueness and individuality are celebrated.