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Bring the Bounce Back

The campaign for Jell-O, titled "Bring the Bounce Back", is a bold and engaging rebranding effort aimed at revitalizing the brand's appeal among Gen Z and Millennials. The campaign emphasizes fun, nostalgia, and creativity, introducing new product lines and interactive experiences that make Jell-O more relevant to modern consumers. Key elements include a vegan product line, scratch-and-smell packaging, experiential pop-ups like "Jell-O’s Wobbly Wonderland", and a high-energy collaboration with Absolut Vodka, featuring limited-edition Jell-O shot kits. The marketing strategy integrates social media activations, influencer partnerships, and guerrilla advertising, ensuring widespread digital and in-person engagement. The campaign’s tone is playful, trendy, and immersive, reinforcing Jell-O’s legacy as a fun, shareable treat while modernizing its brand for a new generation.

PACKAGING

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POSTER ADS

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PRINT AD

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POINT OF PURCHASE

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INSTAGRAM STORIES & POSTS

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JELL-O’s WOBBLY WONDERLAND

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JELL-O X ABSOLUT COLLABORATION

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