The "Step Into the Enchanted" campaign is an interactive marketing initiative designed to generate excitement for Disney's live-action Snow White movie, scheduled for release on March 21, 2025. The campaign integrates online and offline experiences to immerse audiences in the Snow White universe. Key components include mysterious city flyers with QR codes leading to exclusive content, a microsite serving as the central hub, an interactive "Mirror, Mirror" social media filter, an immersive pop-up event in New York City featuring a life-sized Magic Mirror and potion-making activities, and themed escape rooms replicating key movie scenes. The campaign aims to build anticipation, engage audiences, and drive ticket sales and merchandise, thereby blurring the lines between fiction and reality and inviting audiences to actively participate in the Snow White narrative.